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| Analysis of Factors Affecting the Demand for Beijing Policy Vegetable
Insurance - Based on a Survey on Vegetable Growers |
| MENG Yang，MU Yue-ying* |
| College of Economics and Management， China Agricultural University， Beijing 100083， China |
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Abstract Based on the Von Neumann-Morgenstern utility theory，this paper used the actual
survey data，and analyzed the influencing factors for Beijing policy vegetable insurance demand by
Logit model. The results showed that whether there were migrant workers，the number of fixed years for
facility vegetable production，impact of agricultural risks to farm household production and life，farm
households’ understanding about insurance of greenhouse and plastic shed，and the number of risk
aversion means had significant impact on farm households’ wishs to purchase greenhouse and plastic
shed insurance. Among them，the first 2 factors have negative influence on their purchasing intention；
while，the later 3 factors have positive effects. Finally the paper put forward policy suggestions to
promote the development of policy vegetable insurance in Beijing.
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Received: 16 May 2013
Published: 27 June 2013
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